Hi! I am Ankita!
I specialize in building end-to-end digital experiences with a strict focus on accessibility standards. Over the past 8+ years, I’ve evolved my practice to integrate AI-driven workflows that enhance user efficiency without sacrificing brand integrity or human empathy. Whether I’m architecting a design system or a brand strategy, I design for a future that is inclusive, transparent, and user-first.
Selected Projects
The Adecco Group
At The Adecco Group, worked the overall brand experience by architecting a unified Design System that supports 6+ distinct global identities. I led the design of the two of the group’s Websites and create a client facing Web Applications, ensuring every page was user-tested and WCAG-approved.
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With a portfolio of 6+ distinct global brands—including Akkodis, Adecco, and LHH—The Adecco Group faced a fragmented and "scattered" digital presence. Each brand operated in a silo, leading to inconsistent user journeys, inefficient cross-functional workflows, and high design debt.
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We architected a singular, comprehensive design system designed to house all six brands under one "umbrella." The goal was to maintain unique brand identities (visual DNA, illustrations, and brand strategy) while utilizing a unified structural logic. Through extensive user research and iterative testing for every page, I delivered a WCAG-approved framework that streamlined collaboration between business stakeholders and developers across Europe.
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Role: Lead UX/UI Designer
Scope: UX, UI, Design Systems, Illustration, Accessibility (WCAG), User Research, User testing
Learniverse
I led the end-to-end design for an AI-powered learning platform - Learniverse. My work spanned the entire brand ecosystem—from crafting a dynamic Logo and Brand Identity to architecting a scalable Design System. By integrating AI-driven insights with a human-first interface, I created a seamless, intuitive experience that adapts to every learner’s unique journey.
Role: Product Designer
Scope: UX, UI, Design Systems, Branding
Deutsche Post
In an increasingly digital world, traditional postal services face the challenge of staying relevant. This project was aimed at moving Deutsche Post/DHL beyond the legacy mail experience. Our mission was to map the entire physical journey and convert it into a seamless, high-value digital experience.
Role: UX Designer
Scope: User Research, UX, UI
Kloekener Metals
Klöckner & Co. is a German producer of steel and metal distributor. I worked on Klöckner Innovation hub to develop strategies to onboard their existing Users to the new online Platform. Klöckner signs NDA with direct clients & agencies, hence I cannot share the complete work process here. This project can be presented personally.
Role: UX Designer
Scope: User Research, UX, UI, Illustrations
Go-Looping
I lead the end-to-end design strategy for Go-Looping, a high-growth productivity platform designed to help families and social circles sync their lives. My role encompasses the full Product Design lifecycle—from initial ideation and conceptualization to the production of high-impact visual systems. I bridge the gap between product utility and brand storytelling, crafting compelling designs for web and social media that drive user acquisition and engagement.
Role: Marketing Design, UX design
Scope: UX, UI, Illustrations, Social media management
