The Foundation: Crafting Identity through Fashion

My design journey began in the fast-paced world of fashion, where I served as a Creative Designer for premier Indian labels, including U.S. Polo Assn. and Flying Machine. This era was my creative crucible—a space where I mastered the art of visual storytelling through intricate illustrations, motion graphics, and video production.

Beyond the aesthetic, this is where I learned the rigor of human-centric design. I spent countless hours in the field, researching user trends, collaborating with vendors on the factory floor, and conceptualizing collections from a single thread to a final product. Presenting these visions at high-stakes roadshows taught me how to bridge the gap between creative intuition and business value—a principle that still drives my UX work today.

Landscape of a large body of water with green hills and mountains in the background under a cloudy sky.
A house on a green hill with snow-capped mountains in the background under a cloudy sky.
Modern building with wooden exterior and large glass window, surrounded by grassy terrain, with mountain range in the background.
Modern wooden house exterior with stone walkway and mountain landscape in the background during sunset.
A modern wooden house with a unique angular roof design surrounded by tall grass, trees, and mountains in the background.
A modern wooden house situated on a hillside with grassy terrain, trees, and mountains with snow-capped peaks in the background.