UX DESIGN

DIGITALISATION

Deutsche Post

ABOUT

This project was aimed at designing user experience for Deutsche post/DHL by moving beyond the traditional postal experience. We undertook extensive User Research & Surveys (Qualitative & Quantitative), worked on various touch-points of the user’s journey, mapping pain-points and needs with the aim of converting majority of physical experience to a seamless digital experience.

I was involved in the end to end process. Going around town asking people about their experience with Deutsche Post to begin with.

User Experience

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Automization

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Digitalizing Postal Experience

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User Experience · Automization · Digitalizing Postal Experience ·

Our Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    User Reaseach

    Employed a variety of user research techniques to figure out all the pain-points in the customer journey.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Workshop

    Help a workshop with 15+ people from different parts pf the world to together brainstorm challenges and ideas.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Two levels of Ideation

    We ideated after primary research and then again after the workshop which made the proposal even rubust.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Proposal

    With our proposed product strategies, the level of atomisation for the entire process increased to 80%, from the previous 40%.

BEING THE USER

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.

Get in touch
Get in touch